Meta’s Threads: The Next Big Thing in Text-based Conversations

Meta’s Threads is an innovative platform developed by Meta, the company formerly known as Facebook. It leverages cutting-edge artificial intelligence and natural language processing to enhance and transform traditional text-based conversations. Threads introduce several groundbreaking features that significantly improve the way we communicate through text.

While the development of Threads has been ongoing since January, its release aligns with Elon Musk’s announcement of Twitter’s limitations on daily tweet consumption. Given the recent changes at Twitter, some users may be seeking alternative platforms akin to Mastodon or Bluesky. Threads offer an appealing option by allowing users to share text, videos, and photos while engaging in real-time conversations. Read on to discover how you can join Threads and explore its notable features.

Introducing Threads by Meta: Enhancing Your Conversations

Threads, developed by Meta’s Instagram team, is a platform where you can share short posts or updates with a maximum of 500 characters. Additionally, you have the flexibility to include links, photos, or videos up to 5 minutes in duration. Threads are seamlessly integrated with your Instagram account, allowing you to effortlessly share Threads posts to your Instagram story or other platforms of your choice.

Your Threads feed will include posts from accounts and individuals you follow on Instagram or Threads, alongside personalized recommendations for undiscovered content. Moreover, you have the power to filter specific words from your feed and control who can mention you.

Threads is a free app and can be downloaded from the Apple App Store or the Google Play Store.

How to Join and Utilize Threads

To access Threads, you must possess an Instagram account as it requires your Instagram login credentials during the sign-in process. Upon creating your Threads account, your Instagram username will be carried over, although you can personalize your profile. However, it’s important to note that users under the age of 18 from the UK will automatically receive a default private profile.

You can effortlessly follow the same accounts you already follow on Instagram by simply clicking a few buttons, ensuring a seamless transition to Threads without starting from scratch. When creating a post, known as a “Thread,” you have the ability to select who can view it—whether it’s the entire world or solely your followers.

Threads offer various features that will please Twitter and Instagram users. These features include the ability to unfollow, report, block, or restrict a profile. By accessing the three-dot drop-down menu, you can conveniently utilize these options. Notably, any profiles you’ve blocked on Instagram will be automatically blocked on Threads as well. Additional features include screen reader support and AI-generated image descriptions.

Meta is actively working on making Threads compatible and integrated with other apps that support the ActivityPub protocol, such as WordPress and Mastodon. The company aims for Threads posts to be accessible through any compatible app in the future, regardless of whether you have a Threads account.

Meta’s Threads vs. Twitter: A Battle for Users

The competition between these two tech giants extends beyond the proposed feud between Elon Musk and Mark Zuckerberg. Thanks to Threads’ seamless connection to Instagram, it can potentially attract users rapidly within a short span of time. Although Musk implemented new caps for Twitter users—10,000 posts per day for verified users, 1,000 per day for unverified users, and 500 for new unverified users—this move may result in a decline in subscribers and advertisers.

However, the Threads platform has garnered criticism as well. Forrester analyst Mike Proulx argues that Meta is capitalizing on the current wave of dissatisfaction with Twitter, noting that the company has previously launched and discontinued unsuccessful apps like Slingshot and IGTV. Proulx emphasizes that the market is saturated with Twitter alternatives such as Bluesky, Mastodon, and Hive, which further fragments the user base seeking alternative platforms.

The launch of Threads in the European Union has faced delays due to concerns regarding data sharing between the two apps.

A Response to Twitter Controversies

The decision to launch Threads comes amidst various controversies surrounding Twitter, including user limitations and concerns with Bluesky, a competing platform founded by Jack Dorsey. Meta intends to position Threads as a well-managed and more inclusive alternative, addressing concerns raised by advertisers regarding Twitter’s association with far-right figures.

Worldwide Availability and Features

Threads are now available for free download on the Apple App Store and Google Play Store in over 100 countries. As a text-based social messaging app, Threads allows users to share short messages that can be liked, shared, and commented upon by others. Each post can contain up to 500 characters, as well as links, photos, and videos with a duration of up to 5 minutes.

Explosive Sign-ups and the Return of Mark Zuckerberg

Within a mere four hours of its launch, Threads managed to garner an impressive 5 million sign-ups. Additionally, Meta founder Mark Zuckerberg, absent from Twitter for 11 years, resurfaced to introduce the platform. In celebration, Zuckerberg shared a humorous meme featuring two individuals dressed as Spiderman, where one pointing at the other. The image originates from the 1967 Spider-Man cartoon episode titled “Double Identity,” depicting a villain’s failed attempt to impersonate the iconic hero.

5 million sign-ups in the first four hours

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Uniting Threads and Instagram

Threads offer seamless post-sharing capabilities between the platform and Instagram, providing users with a two-way sharing experience. Users can include links, photos, and videos up to five minutes in duration in their posts. However, some early users experienced challenges with image uploads during the initial stages, indicating potential early hiccups in the system.

A Curated Feed of Threads

The platform presents users with a feed of posts, referred to as “threads” by Meta, which encompasses content from individuals they follow, as well as recommended content.

Empowering User Control and Safety

Users have control over who can mention them and can apply filters to screen out replies containing specific words in their posts. Additionally, users have the option to unfollow, block, restrict, or report other profiles. Notably, any accounts blocked on Instagram are automatically blocked on Threads as well.


Threads, the new microblogging platform launched by Meta, provides users with an alternative to Twitter, focusing on text-based conversations. With its availability on both the Apple App Store and Google Play Store in over 100 countries, Threads aims to capture the attention of social media enthusiasts worldwide. Offering seamless integration with Instagram, user-controlled settings, and a curated feed of threads, the platform promises to provide a fresh and inclusive experience for its users.

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FAQs (Frequently Asked Questions)

How does Threads function and what features does it offer?

Threads allows users to sync their Instagram accounts and follow the same accounts as on Instagram. It offers features such as posting content with text, images, gifs, and videos.

Why am I seeing posts from accounts I don’t follow in my feed?

Currently, Threads displays a mixture of posts from followed accounts and algorithmic recommendations, which include posts from accounts you don’t follow.

Is it possible to send direct messages to other users on Threads?

No, Threads does not have a direct messaging feature, so users cannot send messages to other users.

Can I have a private Instagram account and a public Threads account?

Yes, you have the option to keep your Instagram account private while having a public Threads account. However, users under 16 have both their Instagram and Threads accounts set to private by default.

Will Threads include a feature similar to Instagram’s ‘close friends’ setting?

Currently, there are no plans to introduce a ‘close friends’ setting on Threads. However, users can switch their Threads profile to private to restrict their audience.

How can I access Threads and what platforms is it available on?

Threads is currently accessible only through the iOS and Android apps. There is no desktop version available at this time.

Are there any plans to introduce advertisements on Threads?

Meta, the company behind Threads, has indicated that Threads will not be monetized with ads this year. However, they have not ruled out the possibility of introducing ads in the future.

Can I use a different username on Threads than my Instagram username?

Currently, Threads uses the same username as your Instagram account, so you cannot have a different username specifically for Threads.

Is it possible to find followers from other social media platforms on Threads?

No, Threads does not currently provide the option to find followers from other social media platforms. However, Meta is working to make Threads compatible with ActivityPub, which would allow users to transfer their accounts and followers to other ActivityPub-supported apps.

What is the moderation policy like on Threads?

The moderation policy on Threads follows similar guidelines as Instagram. It enforces strict rules regarding content, including restrictions on nudity and hate speech.

Why has Threads not been launched in the European Union?

Threads’ launch in the European Union has been delayed due to regulatory concerns. Meta is addressing concerns related to compliance with strict EU data privacy rules, as the app collects various personal information.

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