MakeMyTrip, a travel booking platform, has partnered with Microsoft to bring generative AI to its platform. This technology will allow MakeMyTrip to better understand the preferences and behavior of its customers, enabling the platform to offer personalized recommendations and travel options.
The generative AI technology is powered by Microsoft’s Azure cloud computing platform and will analyze data such as customer search history, booking patterns, and user feedback. The technology will then generate recommendations for travel options such as flights, hotels, and activities based on the customer’s individual preferences.
MakeMyTrip’s partnership with Microsoft is part of a larger effort by the company to incorporate cutting-edge technologies into its platform. With the use of generative AI, MakeMyTrip hopes to provide a more seamless and personalized travel booking experience for its customers.
What MakeMyTrip and Microsoft have to say
MakeMyTrip has expressed excitement about its partnership with Microsoft and the potential of generative AI for the travel industry. Rajesh Magow, Co-Founder and CEO of MakeMyTrip, stated that the partnership is part of the company’s larger effort to leverage technology to enhance the customer experience.
Magow explained that generative AI will allow MakeMyTrip to better understand its customers’ preferences and offer personalized travel options. He also noted that the technology will enable the platform to streamline the booking process and provide real-time recommendations for customers.
MakeMyTrip believes that its partnership with Microsoft will help it stay ahead of the curve in the travel industry and provide a more intuitive and efficient booking experience for its customers.
Microsoft has also expressed enthusiasm for its partnership with MakeMyTrip and the potential of generative AI in the travel industry. Anant Maheshwari, President of Microsoft India, stated that the partnership is a reflection of Microsoft’s commitment to helping companies leverage technology to transform their businesses.
Maheshwari noted that Microsoft’s Azure cloud computing platform, which powers MakeMyTrip’s generative AI technology, is designed to help businesses scale and innovate more quickly. He also highlighted the potential of AI and data analytics to improve customer experiences and drive business growth.
Microsoft views its partnership with MakeMyTrip as an opportunity to demonstrate the value of its cloud-based technologies and help a leading travel platform enhance its capabilities. The company believes that the collaboration will pave the way for more innovative uses of AI in the travel industry and beyond.
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